Effective Date: 9/01/2026
Truly Dermatology is a mobile concierge dermatology practice dedicated to providing personalized medical and aesthetic care while protecting the privacy and confidentiality of our patients.
This Privacy Policy explains how we collect, use, protect, and disclose personal information, including information collected through our website, patient communications, and text messaging services.
Website: www.trulydermatology.com
Phone: 480-670-6025
1. Information We Collect
Truly Dermatology may collect the following information:
- Personal information, including names, phone numbers, email addresses, and mailing addresses.
- Appointment requests, scheduling preferences, and communication preferences.
- Medical information and protected health information (PHI), when provided in connection with patient care.
- Billing and payment-related information.
- Information submitted through website forms, patient portals, or communication with our practice.
- Website usage information, such as IP addresses, browser information, and cookies, where applicable.
2. How We Use Personal Information
We use personal information to:
- Schedule, confirm, and manage appointments.
- Provide dermatologic medical and aesthetic services.
- Communicate with patients regarding their care.
- Send appointment reminders, scheduling updates, and practice notifications.
- Respond to patient questions and requests.
- Process payments and manage billing.
- Send promotional or marketing communications when appropriate consent has been obtained.
- Maintain and improve our services and website.
- Comply with applicable healthcare laws and regulations.
3. HIPAA Compliance and Patient Privacy
Truly Dermatology is committed to protecting patient information in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), as applicable, and other relevant federal and state privacy laws.
Protected health information (PHI) is handled according to applicable HIPAA Privacy and Security Rule requirements.
Patient health information may be used or disclosed for treatment, payment, healthcare operations, and other purposes permitted or required by law. When HIPAA requires patient authorization, we will obtain that authorization before using or disclosing PHI.
We maintain administrative, physical, and technical safeguards designed to protect patient information from unauthorized access, use, or disclosure.
Patients have rights under HIPAA, which may include the right to access their medical records, request amendments, request certain restrictions, receive an accounting of certain disclosures, and request confidential communications.
Our separate HIPAA Notice of Privacy Practices provides additional information regarding the use and disclosure of protected health information and patients’ legal rights.
4. Information Sharing and Disclosure
Truly Dermatology does not sell patient health information.
Personal information may be shared only as permitted or required by applicable law and as necessary for legitimate practice operations, including with:
- Authorized healthcare professionals involved in patient care.
- Pharmacies, laboratories, and other healthcare providers, as appropriate.
- Insurance companies and payment processors when applicable.
- Authorized vendors and service providers supporting practice operations, subject to applicable privacy, security, and business associate requirements.
- Government agencies or regulatory authorities when legally required. SMS consent is not shared with third parties or affiliates. We do not sell, rent, or share patients’ mobile phone numbers or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes.
Contracted messaging providers may process phone numbers solely to deliver authorized communications on behalf of Truly Dermatology, subject to applicable privacy and security protections.
5. SMS Privacy and Consent
Truly Dermatology may communicate with patients through SMS (text messaging) for appointment reminders, scheduling updates, administrative notifications, and other practice- related communications.
Promotional or marketing text messages will be sent only when the recipient has provided the applicable consent.
Consent to receive marketing text messages is not a condition of receiving medical services.
Patients may withdraw consent for optional SMS communications at any time by replying STOP to a message.
Standard SMS is not necessarily encrypted or secure. We encourage patients not to send sensitive medical information, photographs, or detailed health concerns through standard text messaging. A secure patient portal or another appropriate communication method should be used for sensitive clinical information.
Patients may request alternative confidential communication methods by contacting our office.
6. Website Privacy and Data Security
Truly Dermatology takes reasonable steps to protect information collected through its website and communication systems.
We may use cookies and similar technologies to support website functionality and understand website usage.
Personal information is retained only as reasonably necessary for legitimate business purposes, patient care, recordkeeping obligations, and applicable legal requirements.
Although we implement security safeguards, no internet transmission or electronic communication system can be guaranteed to be completely secure.
7. Patient Privacy Rights
Patients may contact Truly Dermatology to:
- Request access to or correction of eligible personal information.
- Ask questions about how their information is used.
- Request confidential communication methods.
- Update communication preferences.
- Opt out of optional marketing communications.
- Exercise applicable HIPAA privacy rights. Patients may raise privacy concerns without retaliation.
For questions about personal information or patient privacy, contact 480-670-6025. SMS TERMS & CONDITIONS 8. Truly Dermatology SMS Messaging Program By voluntarily opting in to receive SMS messages from Truly Dermatology through a website form, patient registration, scheduling process, or another documented consent method, you agree to receive text messages corresponding to the communication categories you select. Messages may include:
- Appointment confirmations and reminders.
- Appointment scheduling or rescheduling notifications.
- Administrative updates and practice announcements.
- Patient account and service-related notifications.
- Medication-related administrative communications when appropriate.
- Promotional information, special offers, or marketing messages, only when separately authorized. Messaging frequency may vary. Message and data rates may apply. To opt out at any time, reply STOP to a text message from Truly Dermatology. For assistance, reply HELP, call 480-670-6025, or visit www.trulydermatology.com. You may also contact our office directly to update your communication preferences. Consent to receive marketing text messages is not required to purchase services or receive medical treatment. Mobile carriers are not liable for delayed or undelivered messages. Truly Dermatology is not responsible for messaging delays caused by mobile carriers, network interruptions, or circumstances outside our reasonable control.
SMS messages are intended for routine, nonemergency communication and should not be used for medical emergencies.
9. SMS Data Protection
We respect the privacy of individuals participating in our SMS messaging program.
SMS consent is not shared with third parties or affiliates.
Mobile phone numbers and SMS opt-in information will not be sold or shared with third parties or affiliates for their marketing or promotional purposes.
Information collected through SMS communications will be used for authorized practice communications and handled in accordance with applicable privacy laws and this Privacy Policy.
10. Privacy Policy and Terms Links
Privacy Policy: [Insert published Privacy Policy URL]
SMS Terms and Conditions: [Insert published SMS Terms URL] 11. Contact Information
Truly Dermatology
Mobile Concierge Dermatology Website: www.trulydermatology.com Phone: 480-670-6025
For questions regarding this Privacy Policy, HIPAA privacy practices, SMS communications, or requests to update your communication preferences, please contact our office.
Truly Dermatology reserves the right to update this Privacy Policy and SMS Terms and Conditions as needed to reflect changes in applicable laws, regulations, or practice operations. Updates will be published on our website.